AdWords Keyword Tool of Google has been dead and redirects to support page that says – Keyword Planner has replaced Keyword Tool.
Back in May Google made an announcement that it was improving Keyword Tool and Traffic Estimator keen on a new tool called Keyword Planner.
Deepti Bhatnagar [AdWords product manager] – “Behind every successful AdWords campaign are well planned out keywords and ad groups, In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve heard from you that having two tools for search campaign building was cumbersome.”
She includes in her talk that to make simpler the process of building campaigns, they are continually working. They feel happy to launch Keyword Planner tool. With the help of this new tool the functionality of the Keyword Tool and Traffic Estimator combined into a integrated, smooth workflow. You can find new keyword and ad group ideas and performance estimates could also been get for them to discover the bid and budget that are correct for you, and then insert them to your campaigns.
Source: Webpronews
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